At Carve, a company founded and led by women, we celebrate the fierce feminine spirit like every day is International Women's Day. Women worldwide ignite our creativity and drive us to push boundaries in everything we craft. Today, we're honored to spotlight Ashley Lloyd – a master craftswoman who shapes sustainable surfboards.
Ashley's journey from Malibu surf enthusiast to pioneering Santa Cruz shaper marks a bold course through traditionally male-dominated waters. As a working mom, entrepreneur, and artist, she navigates parenthood and business ownership while crafting sustainable surfboards that honor both performance and planet. Her eco-conscious approach – breathing life into boards with bio-based resins and innovative materials – mirrors our own earth conscience efforts and commitment to keeping plastic out of the waters we love. Ashley doesn't just shape surfboards; she's reshaping an industry with the same uncompromising grace she brings to riding the perfect wave.
“International women’s day is a beautiful thing to celebrate. I know so many amazing women. I think women should be celebrated everyday. I think that it’s important to find the amazingness in ourselves. We are all so unique. Every person alive- we all have something special about us.” - Ashley Lloyd
Shop Ashley's picks swim and apparel picks from the Spring 25 collection HERE!